From the FAQ at Google's Data Liberation Front

Why did you start The Data Liberation Front?

For a couple of reasons. The first reason is that we heard our CEO, Eric Schmidt, speak out against lock-in time and time again:

How do you be big without being evil? We don't trap end users.
So if you don't like Google, if for whatever reason we do a bad
job for you, we make it easy for you to move to our competitor.

We started looking at our products and discovered that while the door to leave wasn't locked, in some cases it was a bit "stuck" and we thought that we could do better.

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FAQ - the Data Liberation Front

the Data Liberation Front